Midland Park Privacy Policy

Welcome to the Borough of Midland Park, owned and produced by Borough of Midland Park, Inc. and its subsidiary and successors, and assigns (collectively referred to as "Borough of Midland Park"). All Products and Services on the Borough of Midland Park (as defined in our Terms and Conditions) are made available subject to this Privacy Policy. By using our Products and Services, you agree, without limitation or qualification, to be bound by this Privacy Policy or any other privacy or data collection policy applicable to any individual Borough of Midland Park Web site and to receive any required legal notices regarding our privacy practices through the continuous posting of a clear and conspicuous link to the current version of this Privacy Policy throughout the Borough of Midland Park near the bottom of most pages. If you become an inactive user, we will adhere to the policies and practices as described in this Privacy Policy, which may be revised from time to time.

Please note that the Borough of Midland Park contains links to other sites and occasionally allows other sites to be co-branded with the Borough of Midland Park name. Web sites that are linked to Borough of Midland Park sites or carry the Borough of Midland Park brand for co-branding or marketing purposes may have privacy policies which differ from that of the Borough of Midland Park web site.

The Borough of Midland Park Privacy Policy discloses our privacy practices and contains detailed information about the following:

1. What information of yours does the Borough of Midland Park collect?
2. What organization is collecting the information?
3. What are "cookies" and "Web beacons" and how does Borough of Midland Park use them?
4. How does the Borough of Midland Park use the information?
5. With whom does the Borough of Midland Park share
   the information that is collected?
6. How can you access or edit your information?
7. What types of security procedures are in place to protect
   againist the loss, misuse or alteration of your information?
8. How does the Borough of Midland Park comply with the Children's Online Privacy Protection Act (COPPA)?
9. What can you do to better protect yourself on the Internet?

Our goal is to become your favorite Internet destination by providing the information, services, and product offerings that are most relevant to you. To achieve this goal, the Borough of Midland Park must collect information so we can understand what makes you different from its millions of other unique users. While you are not required to register for any services on the Borough of Midland Park web site, some Products and Services may not function properly or may not be accessible unless you do.

Information collected online is usually defined as being either anonymous or personally identifiable.

• Anonymous information refers to data that cannot be tied back to a specific individual. For example, Borough of Midland Park collects some information each time a visitor comes to a Borough of Midland Park site so we can improve the overall quality of the visitor's online experience. Borough of Midland Park collects the visitor's IP address (e.g., whether the user is logged on from ibm.com or aol.com), referral data (e.g., the Internet address of the last Web page visited by a user before clicking over to a Borough of Midland Park site), and browser and platform type (e.g., a Netscape browser on a Macintosh platform). You do not have to register with the Borough of Midland Park before we can collect this anonymous information.

• Personally identifiable information refers to data that tells us specifically who you are, such as your name and postal address, which may be collected in addition to the anonymous data described above. Borough of Midland Park collects personal information in the following ways from different parts of its web site of Web sites:

When you register for a service within the Borough of Midland Park web site, that information is generally collected and maintained solely by the Borough of Midland Park unless specifically stated otherwise at the point of collection. If data is collected and/or maintained by any company other than Borough of Midland Park, we will tell you at the point of collection. If you do not want to share your information with that company, you can choose not to use that service.

The Borough of Midland Park collects anonymous information passively using cookies. This technology plays an important role in making the Internet work, but there is much confusion among Internet users about what cookies and Web beacons are and how they are used.

A cookie is a small text file containing a unique identification number that is transferred from a Web site to the hard drive of your computer so that the site administrator may identify your computer and passively track its activities on the Web site. This unique number identifies your Web browser to our computer system whenever you visit one of the sites in the Borough of Midland Park web site. A cookie will not allow a Web site to learn any personally identifiable information (such as your real name and address) that you have not otherwise disclosed.

Cookies allow the Borough of Midland Park to automatically remember your Web browser when you visit our web site of Web sites. To help serve you better, Borough of Midland Park generally uses cookies to   

• Measure statistics such as audience size and traffic patterns. This information is only collected in aggregate form and will not be linked to your personally identifiable information.

The use of cookies is an industry standard, and they are currently used on most major Web sites. It is possible to adjust your Web browser preferences to alert you when a cookie is sent to your hard drive, or to refuse cookies altogether. While Borough of Midland Park does not require you to use cookies, keep in mind that certain sites and services will not function properly if you set your browser to refuse all cookies.

Without cookies, it would be difficult for Borough of Midland Park to know which services have a larger audience than others. Tracking audience size helps us to better understand when to launch new services and enhance the current offerings. 

Any personally identifiable information you share with Borough of Midland Park when registering for Products and Services at any of our web site sites is maintained and accessible only by Borough of Midland Park unless specifically stated otherwise. Borough of Midland Park requests information from its users so that users can enjoy customized experiences across the Borough of Midland Park web site, including personalization services, interactive communications and much more. Products and Services are available to you at no cost, and the Borough of Midland Park displays advertisements so we can continue to provide great content and services free of charge. We can also better prepare future content based on your interests.

The following are examples of how the Borough of Midland Park may use the information it collects:

• Borough of Midland Park uses the information collected (both anonymous and personal) to personalize and enhance the content you see on the Borough of Midland Park web site, such as news, advertisements and more.
  
   
• Borough of Midland Park also uses the aggregate data to perform statistical analyses of the collective characteristics and behavior of our registered users and visitors, to measure user demographics and interests regarding specific areas of the Borough of Midland Park web site, and to analyze how and where best to use our resources. We do not track what pages individual users are browsing, but rather how well each page performs overall. Without such data, we would not know which parts of the Borough of Midland Park are the most popular, and we would not be able to change and update the content and services appropriately.

The Borough of Midland Park does not share your information with any outside company, agency or marketing companies. Your information is for the sole use of the Borough of Midland Park.

The Borough of Midland Park has security measures in place to attempt to protect against the misuse of your user data under our control. Borough of Midland Park uses physical, electronic, and procedural safeguards to protect any personally identifiable data stored on its computers. Only authorized employees have access to the information you provide us.

The Children's Online Privacy Protection Act (COPPA) of 1998 provides safeguards to protect children who use the Internet by regulating the online collection of personal information from children under the age of 13. 

Know the risks.
Meeting new people in an online community (chat room, forum, newsgroup, message board, Web page, etc.) is one of the best things about the Internet, but you should always be careful about disclosing personal information such as an actual name, member name, email address, and so on. This information may be collected and used by others within the online community to send unsolicited email messages from other parties, outside the Borough of Midland Park web site. Some of the messages you receive may be useful to you, but some may not. In an effort to curtail unsolicited email, Borough of Midland Park blocks certain email addresses and domains from sending messages to email addresses at our domains.

Educate yourself.
Search the Web for as much information as you can about how to protect your privacy. Look for a privacy policy on the Web sites you visit. A good place to start is TRUSTe -- an independent, non-profit organization with a mission to build trust and confidence in the Internet. The Federal Trade Commission has a great Web site with useful information on being a Savvy Internet Traveler along with other privacy initiatives. Additional privacy resources can be found at by clicking on any of the following links

Department of Education: Parents Guide to the Internet
http://www.ed.gov/pubs/parents /internet/

Better Business Bureau (BBB)
http://www.bbbonline.com

Center for Democracy and Technology
http://www.cdt.org/privacy/guide/ - Guide to Online Privacy

Direct Marketing Association (DMA)
http://www.the-dma.org/

Electronic Frontier Foundation - non-profit dedicated to protecting public interest in online privacy.
http://www.eff.org

EPIC.org (Electronic Privacy Information Center)
http://www.epic.org

Net Nanny - child safety software that filters potentially harmful Web sites
http://www.netnanny.com/

NetCoalition.com
http://www.netcoalition.com 

Online Privacy Alliance
http://www.privacyalliance.org/

The Privacy Rights Clearinghouse
http://www.privacyrights.org/

Tell your children: "Never talk to strangers!"
While the Borough of Midland Park works hard to protect children on the web sites within the Borough of Midland Park web site, we cannot protect their privacy once they leave. Please teach children that they should not reveal their names or other personal information to anyone they encounter on the Internet. They should also be instructed not to fill out any forms or register at any Web site without your knowledge and consent. Parents can also prevent or limit a child's access to inappropriate material on the Web by using commercially available parental control protections (such as computer hardware, software, or filtering services). Take advantage of the online resources for parents available on the Borough of Midland Park web site.

Questions regarding this statement should be directed to:

Borough of Midland Park
280 Godwin Avenue
Midland Park, NJ 07432
201-445-5720
 mpnjcontactus@yahoo.com
 

The Borough of Midland Park will update this policy from time to time so please check back periodically. When such changes occur, you will see the word "Updated" next to the Privacy Policy link on the front page of each site on the Borough of Midland Park web site. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will prominently post such changes prior to implementing them.

Last updated 01/31/2008.